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Are You Hiring Sales Architects?

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Many companies have focused on hiring either hunters or farmers, depending on the current needs within their sales organizations. The problem with this strategy is that those who are good at hunting down new business are not as good, or do even harmful things, when they attempt to develop more business (farming) within existing accounts.

That’s where the Sales Architect comes in to the picture. These individuals are highly proficient at both hunting and farming. This video tells you more about this profile.

Scott WintripAre You Hiring Sales Architects?

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