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Black December

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This past Friday, retailers posted the strongest gains since 2007 as Black Friday sales rose 6.6% from just a year ago. This ability to buy is not limited to individual consumers as companies hoard piles of cash that is ready to spend on the right hires and purchases for their firms. December is primetime for buying as organizations look to reduce their tax liabilities while meeting their needs for the coming year.

Savvy salespeople will encourage corporate buyers to participate in Black December by hiring additional staff now and paying the fees and invoices before the end of the year. In addition, they will show these same buyers the benefits of prepaying for Q1 services by the 31st to reap the tax savings in 2011. By taking these actions, both parties create a December to remember as tax liabilities decrease, revenues grow, and more people are put to work.

Scott WintripBlack December

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