All posts tagged: StaffingU

Empathetic Innovation

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Scott's Monday Morning MessageStaffing and recruitment firms who are achieving the fastest growth in margin percentage and dollars are taking their cues from some of the best at innovation: Starbucks, Airbnb, Warby Parker, Patagonia, Kickstarter, and Apple. Instead of bombarding tons of prospects with mundane sales and marketing pitches, hoping to get them to care about their offerings, they are figuring out what matters most to these buyers, then delighting them, one person at a time. This approach, called Empathetic Innovation, can be achieved through the Innovation Equation:

Good or Great
PLUS Irresistible Value
MINUS Labor and Complexity
EQUALS Sustainable Innovation

Starting with what you do that is already good or great, value is added based upon insightful, empathetic understanding of the customer, while reducing the amount of effort and complexity to deliver that service and value. All together, this creates sustainable, meaningful innovation.

Why does this work? The following illustrates why:

What do we mean by empathy in terms of creativity and innovation? For us, it’s the ability to see an experience through another person’s eyes, to recognize why people do what they do. … Gaining empathy can take some time and resourcefulness. But there is nothing like observing the person you’re creating something for to spark new insights. … We’ve found that figuring out what other people actually need is what leads to the most significant innovations. In other words, empathy is a gateway to the better and sometimes surprising insights that can help distinguish your idea or approach. — DAVID KELLEY AND TOM KELLEY, CREATIVE CONFIDENCE

When we empathize, then solutionize (the act of applying innovation based upon why people do what they do), it’s as close as we can get to waving a magic wand, often creating surprising delight for those we serve.

Scott WintripEmpathetic Innovation
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The Tesla Approach to Staffing and Recruiting

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Scott's Monday Morning MessageCar fanatic or not, there is a lot to like about a Tesla and how this electric vehicle is a model for better business. Acceleration from zero to 60 miles per hour in just 3.1 seconds, which the Model S can now achieve, is the kind of rapid velocity staffing and recruitment customers can experience when firms shift from reactive to active recruiting. Most buyers need that talented person yesterday, so speeding that individual to them to start work today is how a growing number of firms are zooming past their competitors.

Even though automobile dealers have lots of power and sway (too much if you ask me), Tesla powers its sales without caving in to the traditional, commoditized dealership model, choosing instead to sell out of stores in upscale shopping malls. The best staffing and recruiting firms also avoid the commodity game by negotiating value, not price, while approaching buyers in ways that attract attention instead of repelling them from even answering the phone.

Visit one of those stories and you find that less is more when it comes to the components that allow Teslas to achieve rapid velocity. Unlike a gasoline engine with hundreds of moving parts, Tesla electric motors have only one moving piece: the rotor. It’s this lean simplicity that helps make it so fast and nimble. Getting lean in our business, especially in eliminating all the wasted time and effort in the recruiting process (called Lean Recruiting), speeds talent acquisition, allows candidates to get to work more quickly, and staffing and recruiting firms to be more equitably rewarded for the value they provide.

Acceleration, innovative selling, and lean systems―three components that make Tesla leading-edge and can make your firm a leading provider.

Scott WintripThe Tesla Approach to Staffing and Recruiting
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Shut Up and Sell

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Scott's Monday Morning MessageIn just two minutes the salesperson had gotten the client to say “yes” to giving his firm a shot at filling their needs. Had he stopped there, all would have been right and good in his world. Unfortunately, he continued to talk, extolling the features and benefits of the staffing services provided by his company. The “yes” turned into a “no” after the customer recanted, deciding to take time to think over his decision. Now that customer is buying from another firm, one I suspect whose salesperson didn’t kill an affirmative decision.

Often, salespeople don’t know when to shut up, especially when they’re focused on what they plan to say instead of hearing what the customer needs to share. Instead of deals that are done, their over-sharing causes business opportunities to come undone.

Selling is not telling, and even though many salespeople will say they know this, they keep talking anyways. When we shut up and sell we ask first, listen second, and only comment briefly (nine seconds or less is the rule) once we thoroughly understand what the customer needs and wants.

Shutting up may not be the most exciting way to sell, but the results it achieves are exhilarating.

Scott WintripShut Up and Sell
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The Dream

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Scott's Monday Morning MessageI have a dream that one day this nation will rise up, live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.” – Dr. Martin Luther King, Jr.

Having a dream is a powerful thing. So proved Dr. King in the life he lived and in the words he shared as an American civil rights activist. Dreams, based upon deep convictions and core beliefs, can be the basis of tremendous good in both personal and professional situations.

What is the creed, the set of beliefs, that guides your organization? How is that being demonstrated day by day? Which aspects of your business are in conflict with that creed? What will rectify that? How will you ensure that the value you provide remains in line with all that you believe?

On this American holiday celebrating the life and legacy of Dr. King, may we all live our dreams, especially those that make the lives and the circumstances of those around us better each day.

Scott WintripThe Dream
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The Rush to Judgment

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Scott's Monday Morning MessageHow easy it is to apply previous experience to current circumstances. Such was the case when I emailed colleagues last week about a trip to New York I was on as a chaperone for my son’s thespian troupe. I received responses like:

  • “Ugh, teenagers. Good luck.”
  • “How’d you get roped into that?”
  • “Better you than me!”

This trip was one of the most enjoyable in all my travels across the globe. And my time with these teenagers was filled with laughter, fun, and ease. Had I rushed to judgment when I was asked to attend, I’d have missed out on a once in a lifetime experience with an amazing group of kids.

I’ve heard it said that we determine how we feel about people we meet in the first seven seconds. In addition, the relational nature of our brains immediately compares what’s in front of us to our past experiences. Instead of rushing to judgment, I suggest we all rush to openness, allowing relationships to unfold and situations to develop without undue influence of our internal filters. The buyer, candidate or individual we are dealing with may just be part of a once in a lifetime opportunity if we just get out of our own way.

__________

Join me this Tuesday for the Inspired Recruiting Program
Some interactions with candidates almost seem to be divinely inspired, while others feel like you’re trudging through mud and muck-getting nowhere fast. What’s the cause of these very different scenarios? Learn more

Scott WintripThe Rush to Judgment
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Professional Sportsmanship

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Scott's Monday Morning MessageWatching the Florida State football team lose to Oregon on New Year’s Day was not shocking nor disappointing, given the impressive performance of the Ducks. What was disheartening was the poor sportsmanship displayed by both teams; many of the Seminoles headed to the locker room instead of shaking hands with the victors, and several Oregon team members openly mocked Florida State quarterback Jameis Winston and the accusation of sexual assault that has followed him for the past year.

Situations such as these are unfortunate and avoidable, requiring only that the teams and their leaders make different choices. We each have this choice every day, as we can elect to compete with pride instead of engaging in practices that undermine the integrity of our industry. This includes…

…sharing value versus making negative statements about competitors.

…focusing conversations on ROI instead of attempting to compete on price.

…making commitments that can be met or exceeded instead of over-promising and under-delivering.

As we begin the year, my hope is that firms across the globe will rally to land more market share while winning more of the hearts and minds of buyers. As long as we engage in professional sportsmanship, there’s no valid reason why the vast majority of decision-makers can’t be raving fans of the value, flexibility, and responsiveness delivered by staffing and recruitment services.

Scott WintripProfessional Sportsmanship
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The Year to Come

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Scott's Monday Morning MessageGiven that how we invest our attention, time, and energy each day is a choice, I offer the following Wintripisms as suggestions for the coming year:

  • Those who pay the least demand the most. So, when choosing customers in 2015 pick the best so you can leave the rest.
  • Avoid implementing permanent solutions to temporary problems. It’s a great way to avoid regrets later.
  • If you want something different, do something different. Then keep doing what’s different if you expect it to stick.
  • Say what you mean, just don’t say it mean. It’s a wonderful way to give honest feedback, informed advice, and be direct with communication.

I wish you, your colleagues, and families a safe, joyous, and prosperous New Year.

Scott WintripThe Year to Come
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